Since 2007, L’Oréal has implemented a responsible packaging policy based on three pillars, known as the “three Rs”: Respect, Reduce and Replace. The Group uses a global, systematic eco-design process, ahead of product design, for the packaging of finished products and also for packaging used during transport. L’Oréal extended this process to include point-of- sale (POS) advertising materials in 2015. It systematically analyses the environmental profile of its packaging in order to identify opportunities for improvement.
Respecting the environment
For its paper, cardboard and wood-fibre based packaging, the Group has set itself a target of using only materials from responsibly managed forests where biodiversity is protected. In 2019, 100% of the paper used for product use instructions, 99.9% of the cardboard used for product boxes and 94% of the paper and cardboard used in POS was certified (FSC or PEFC).
Since 1st January 2018, the Group has not used any PVC-based material in the production of its finished products.
Reducing and optimising resources
Designing packaging of an optimal size and weight with fewer resources, including large sizes and refillable formats, represents another major opportunity to drive improvement. In this way, in 2019, the Group reduced the weight of Garnier’s 300ml shampoo bottles by 8% in Europe, representing a saving of 30 tonnes of PET plastic.
Replacing materials with more sustainable alternatives
L’Oréal replaces conventional materials with alternatives from recycled or renewable sources (recycled or biosourced materials) at every possible opportunity. In 2019, the Group replaced virgin materials with 13,204 tonnes of recycled materials (PCR), an increase of 52% on 2018. This progress results primarily from its efforts to integrate recycled materials within plastic and glass packaging.
With a strong commitment to developing innovative solutions for plastics recycling, L’Oréal also signed an agreement with Carbios in 2017 to co-create a consortium to industrialise the bio-recycling technology designed and developed by Carbios.